“Newvelle co-founder, producer, and house pianist Elan Mehler describes the label's house sound as "honest, warm, straightforward." Like classic labels whose sound was attributed to specific engineers and studios, Newvelle records are recorded exclusively at one studio: New York's EastSide Sound. They're recorded and mixed by Marc Urselli, mastered by Alex DeTurk, and pressed at Quality Record Pressings. Each series consists of six LPs, priced at $400 per series. The sound is consistently toneful, woody, and transparent”